Andrew - Goodwin

Andrew Goodwin (as mentioned in my clip) is the clever man who came up with the codes and conventions of music videos. His theory teaches about:

• Thought beats - Seeing the sound 

Roland Barthes (the other clever man who came up with the theory regarding speech) can relate to this. Barthes stated that the "singing voice is an expressive instrument and therefore should be able to make association of its own". Songs can be seen as stories and the artist(s) the storyteller, making the music video a two-way communication device; them telling the audience a story and the audience listening. 

• Narrative and Performance 

Narrative and performance hand in hand make it easier for the audience to watch the video over and over again without losing interest. The artist(s) acting as both narrator and participant helps to increase the authenticity, however the lip sync and other mimed actions remains the heart of music videos.

• The Star Image 
• Relation of Visual to Song

• Technical Aspects of Music Videos

Speed, camera movement, editing, cutting and post production are all forms of use of camera. Lightening and colour help set moods and emphasizes key movement of the song for dramatic effects. Mis en scene; the setting of the music video is vital, it needs to look authentic to attain professionalism.
Here is a short clip which I created summing what codes and conventions of music videos.