Target Audience

The whole essence of music videos is to satisfy people, our target audience and to succeed in doing this we must hear and understand the opinions/ideas of our target audience.To further understand our target audience we interviewed three different people with different characteristics (some brighter than others). The interview contained a variety of questions ranging from 'what genre of music' they like to their perception of how music videos are promoted.

From this interview we have understood that our target audience looks at every detailed of a music video

"You know when like the little doggies running around"

By Elliot Stedman

Here is 6 minute clip of us interviewing our target audience. We are hoping from gaining this knowledge, our music video will be as professional as possible; including all that our target audience expects from a music video of a R'n'B genre.

Quoted from one of our target audience

"People running around for no reason"

This is what we would certainly try to avoid and make sure throughout our music video  Andrew Goodwin's theory would be shown.