According to
UKtribes there are many types of young people out there in the world, their
social groups have various names such as;
boy racers,
chavs, indie scenesters,
emos etc. All of those groups of young people fall under bigger
social groups which narrows things down. The big social groups are;
aspirant mainstream,
mainstream,
urban,
alternative kids, and
leading edge.
Aspirant mainstream consists of
Trendies and
Rahs.
The brands that most of them use are; Amazon, Jack Wills, H&M,
Topshop, and iTunes. The media brands that are most common are; Vogue,
Timesonline, Channel 4, Twitter, Elle, and Facebook.
Mainstream consists of;
Ravers,
Townies,
Chavs,
Boy Racers,
Sport Junkies,
Street rats, and
Casuals.
The popular brands that people from this social group uses are;Nike,
Umbro, River Island, Reebok, Primark, Nintendo Wii, Sports Direct. The
Media brands that are most common are; OK!, The Sun, Youtube, ITV 1, and
Facebook.
Urban social group consists of;
Get paid crew,
Blingers, DIYers, and
Trackies.
The brands that are most common in this social group are;Nike, Youtube,
Yahoo, JD sports, Blackberry, Adidas, New era, and Playstation 3. The
media brands which are common amongst this social group are; BBC 1xtra,
Channel 4, Kiss 100, AKA, Facebook, and MTV Base.
The
Alternative kids social group consists of;
Gamers,
Emos,
Scene Kids,
Skaters,
Metal heads,
Young Alts.
The most common brands in this social group are;Amazon, American
Apparel, Play.com, Nintendo DS, Topman, Quiksilver, Vans, and Xbox 360.
The most common media brands in this social group are; Xfm, Eurogamer,
4OD, Youtube, NME, Facebook, Kerrang, and Myspace.
The
Leading Edge social group consists of;
Hipsters,
Geeks,
Craft kids,
Indie scenesters.
The brands that are most common in this social group are; Nike,
Wikipedia, Converse, Ebay, ASOS, Urban outfits. The media brands that
are most common in this group are; Flickr, The Guardian, Twitter, Vogue,
and Xfm.