There are several ways in which our music video develop, as well as challenged the forms and conventions of a real media product. First and foremost as a group we established out music video must contain similar aspects as other established music video in our chosen genre, to attract our target audience. Nonetheless in order for our group to produce a successful music video we established we would need understand all the forms and conventions of a R'n'B/Hip Hop music video, to then decide on whether or not to challenge these forms and conventions.
Below I have created a video to highlight how we have develop challenged the forms and conventions of a real media product.
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